![]() ![]() ![]() Authentic™ maintains that branding has extended beyond a business model to become both reliant on, and reflective of, our most basic social and cultural relations. That, in fact, we live in a brand culture. But while the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Sarah Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics. ![]() ![]() Branding is central to political campaigns and political protest movements the alchemy of social media and self-branding creates overnight celebrities the self-proclaimed “greening” of institutions and merchant goods is nearly universal. ![]()
0 Comments
Leave a Reply. |